Rodeo Drive & Beverly Hills is a real time commitment — fit it in only if it's a priority.
Allow 30-90 minutes.
Free glamour theater, and the trick is knowing what the show actually is. The luxury flagships are almost beside the point — the real-only-here detail is the cobbled, Italianate Two Rodeo lane with its 'Via Rodeo' Spanish Steps, a purpose-built film-set street where tourists pose and, on any given afternoon, you'll spot wedding and influencer photo shoots and the occasional supercar valet parade outside the Beverly Wilshire (the Pretty Woman hotel). Go to people-watch the spectacle of people performing wealth, not to shop; 30-45 minutes is plenty unless you're actually buying designer.