The wedge-shaped 1902 skyscraper at 23rd and Broadway — a pure photo stop.
🛡️ Independent — no pay-to-rank🔎 Graded for who you are✓ Verified 2026-06-17How we grade →
The verdict
Who it's worth it for
Great for
Photographers
Depends
Travellers on a budget
If you've only got a day
Families with kids
Couples
Solo travellers
Not for
—
Worth it for photographers.
Why we say this
Insider secrets & local vibes
The improbably thin triangular prow slicing into the intersection is an instantly recognizable icon — and the cleanest shot is from the 23rd & Fifth traffic island in late-morning light.
Not independently verified — estimated
Madison Square Park — with Eataly and the original Shake Shack alongside — is where you actually spend time; the building is the photo, the park is the visit.
Not independently verified — estimated
The interior is closed for a condo conversion with completion around 2027, so there's nothing to do but take the photo and move on — don't make a special trip.
Not independently verified — estimated
What it feels like
Reading the room, traveller by traveller
First-timers
A quick tick-the-box photo, best paired with Madison Square Park across the street.
As a couple
Grab the shot and move to the park or Eataly alongside for actual time.
Solo
Don't make a special trip; catch it while walking up Broadway or Fifth.
Good to know
Before you go
Cost
Free (exterior only)
Time
10–20 min
Last verified
2026-06-17
Best time
Any daylight hour; morning light flatters the Fifth Avenue facade.