On a budget, weigh it — Oia Village isn't cheap for what it is.
Free to wander; shops & cafés premium-priced
Impossibly beautiful and impossibly busy — every famous Santorini photo was taken here, and so is everyone else's. Come at dawn or after the day-trippers leave and it's transcendent; come midday in July and it's a slow shuffle through a luxury shopping mall. Worth it, but timing is everything.