Clients
WA
The Ashford Family
FamilyPlatinumBelgravia, London · Since 2019 · 14 trips · £2.4m lifetime · Last contact 2026-05-28
Relationship
William is the decision-maker but Charlotte drives destination choice. Never surprise them with itinerary changes, always consult first. They value speed of response above everything.
Upcoming trip
Amalfi Coast
Jun 12
shellfish allergy, Williamchildren require supervision optionsschool calendar constrains travel to half-terms and summers
Travellers
WA
William Ashford
Primary, Male, 48 yrs
No shellfishmedical2 FF›
CA
Charlotte Ashford
Spouse, Female, 44 yrs
1 FF›
OA
Oliver Ashford
Child, Male, 11 yrs
1 FF›
AA
Amelia Ashford
Child, Female, 8 yrs
›
Tap a traveller for full passport, frequent-flyer, and identity details.
Preferences
Tagged client if the client told us directly; everything else you recorded.
Accommodation
Private villa with pool
Butler service
Sea view essentialclient
No sharing with other guests if possible
Dining
No shellfish (William, allergy)
Italian and Japanese, kids will eat almost anything nowclient
Michelin or equivalent
Table outside preferred
Early dinner 7:00–7:30pm
Travel
Private jet only
Car transfers, never shared shuttles
Helicopter if under 90 min
Interests
Art collectingclient
Tennis
Sailing
Wineclient
Cooking (Charlotte)client
Avoids
Waiting. For anything.client
Large resort hotels
Overly programmed itinerariesclient
Voice of client
The sense of arrival, a great welcome sets the whole tripclient
Dream trip: Patagonia, someday when the kids are olderclient
Ideal day: morning on the water, long lunch, afternoon free, dinner somewhere specialclient
Trip history
Aug 2019
Maldives · Soneva Fushi
10 nights · 4 pax£82kFeb 2020
St. Moritz · Badrutt's Palace
7 nights · 4 pax£68kJun 2021
Tuscany · Borgo San Felice
8 nights · 4 pax£54kJul 2022
Antibes · Hotel du Cap-Eden-Roc
9 nights · 4 pax£96kOct 2023
Japan · Aman Tokyo + Amanjiwo
12 nights · 4 pax£140kAug 2024
Turks & Caicos · Amanyara
8 nights · 4 pax£88kJun 2026
Amalfi Coast · Belmond Hotel Carusoupcoming
10 nights · 4 pax£104k